Facebook Ads, an online marketing channel, is widely used by many online shops due to its effectiveness and ability to quickly search for potential customers. However, when setting up advertising campaigns, many posts are not approved or even have their ad accounts blocked. The reason is due to the violation of Facebook’s advertising policies. One of the most common mistakes is the use of language that violates policies. Therefore, in today’s post, MMOTOOL24H will share with you a list of prohibited words when running Facebook Ads that you should avoid.
1. Words that violate Facebook policies related to healthcare:
There are certain words that are prohibited when running Facebook Ads in the fields of healthcare, medicine, hospitals, emotions, health, and mental health that you should avoid, including:
Words related to specific diseases or body parts such as Liver, Heart, Joints, Sinusitis. Words related to patients or objects of illness such as Dietary supplements, Patients, Children with illness, Clinics are also prohibited by Facebook when running ads. Negative words are also included in the list of prohibited words when running Facebook Ads, such as: Doctors treating, Doctors treating, Cure, Death, Pain, Despair, Suicide, Fatality.
2. Financial and monetary fields are also among the banned words when running Facebook Ads:
Facebook also identifies some prohibited language in the financial and monetary fields that Facebook Ads accounts should take note of, such as: Borrowing Loan Money, finance Personal loan Credit Interest rate Tax Lending Disbursement
3. Prohibited words when running Facebook Ads related to chemical components:
The words that violate Facebook’s advertising policy that you should not include in your post are those related to chemical components or compounds: Vitamin Omega, acid,… Fiber, medicinal ingredients…
4. Words that discriminate by race and gender are included in the list of banned words for Facebook Ads:
Specific gender, race, or nationality-related terms are among the words that are prohibited when running Facebook Ads:
Gender-specific terms: He, she, uncle, aunt, brother, sister, female, male
Nationality-specific terms: England, France, Germany, USA…
Race-specific terms: Black people, white people, ethnic groups…”
5. The fields of vocational training, employment, and office/apartment rental are included in the list of prohibited terms when running Facebook Ads.
6. Words related to surveillance cameras, security cameras are also prohibited in Facebook advertising:
Facebook’s advertising policy prohibits promoting the sale of surveillance cameras, phone tracking software, or other monitoring devices. Typically, these contents will be hidden and their visibility will be restricted.
7. Facebook Ads content with definite commitment:
There are many shops selling products that want to establish credibility for their brand by providing content with definite commitments to gain trust from customers, such as “Guaranteed to cure baldness” or “100% guaranteed to cure illnesses”. Some Facebook Ads posts related to this content are often disapproved by Facebook, as they believe that nothing is absolute and such information has not been verified, so it cannot be guaranteed to be accurate.
8. Using sensitive images in advertising is included in the list of prohibited terms when running Facebook Ads:
All advertising containing sensitive images that reveal a part of the body are prohibited because Facebook considers that you have used language that violates Facebook’s policies. Using sensitive images is a common mistake for businesses that sell lingerie or beauty products, dental services, cosmetic surgery, and cosmetics. These contents are often not approved by Facebook because they contain adult and sexy images that are not appropriate in the culture and can make many people uncomfortable.
9. Comparison errors are also prohibited when running Facebook Ads.
Facebook also prohibits advertising for anyone who presents images comparing bodies, positions, human rights, forms, objects, products, etc. Or if you build customer confidence by presenting images comparing before and after changes using a product, this is also prohibited from being displayed on Facebook. This is also listed by Facebook as words not to use in Facebook advertising.
10. Trademark Infringement Words :
Shops selling counterfeit products, parallel imported goods or Vietnam exported products that use the names of famous brands such as ADIDAS, NIKE, H&M, GUCCI, ZARA, etc. when running ads on Facebook are prohibited. Using the logos of these major brands when running ads is also not approved by Facebook.
11. In addition, there are still some words that should not be used in Facebook ads:
Words that are prohibited when running Facebook Ads that you should avoid include: Cigarettes Acne, scars Sensitive parts of the human body, weight loss, weight gain Alcohol, bones, joints, Sinusitis, Functional food, Dieting Passport, Driver’s license, Red book, Household registration book, Dating
An advertising account can be banned for several reasons, including:
Not complying with Facebook’s advertising policies Frequent violation of advertising conditions Facebook detects spam when running ads: using multiple IP addresses and Wi-Fi to create many ads Not paying fees on time to Facebook The advertising account is not active regularly Facebook notices abnormal behavior or policy violations from administrators within the same advertising account. Sometimes Facebook has errors that prevent your account from being approved. If this happens, first check if your post content complies with all Facebook regulations. Then report it to Facebook to request a review.
The above is a list of prohibited words when running Facebook Ads that you should avoid violating. Hopefully, this article will help shop owners set up their advertising campaigns, thereby achieving better marketing results and higher revenue.